Link building is essential for a website to build its authority online and improve organic rankings. This is a time consuming process, which is why many SEO agencies in Yorkshire don’t offer it or say it’s no longer important, however when it’s done right, it can be transformative for an SEO campaign.

One of the core reasons why a link-building campaign is required is to increase a website's authority. A website needs to have a strong authority in order to be trusted by Google and therefore rank well for target keywords. There are many ways you can measure the authority of a website with SEO in Hull, from domain authority to domain rating and topical trust flow. Different SEO agencies in Yorkshire will measure the authority of a website differently, but all should be monitored in order to strengthen your website. When building backlinks to a website, an SEO agency will look at the required metrics to ensure the overall authority of the website is benefitted.

The relevance of a website is also important when building backlinks. For example, an SEO agency in Yorkshire will build backlinks to relevant technology websites and marketing websites to support their own organic growth. The more relevant a website is, the better it will be for your link profile, if the metrics are there to support it. 

There are numerous digital marketing strategies that can help to improve your online visibility, that then drive traffic and conversions to your website. However, with SEO in Yorkshire, it is undeniably the most cost effective marketing method when it’s done well. With an SEO campaign, you’re targeting users who are looking for exactly what your business sells or provides at that time, as they are actively searching for it at that time. Comparing this to something like a social media advert, where you are displaying your service or product and hoping that they will both be interested in your product, and in a position to buy. A well rounded marketing strategy is essential with SEO in Hull, however many people underestimate the power of SEO, when it’s a highly effective and affordable method of reaching qualified users.

Also, with PPC, you are bidding to appear on the SERPs and have to pay per click, however you can appear just slightly further down at no cost, aside from the agency fee. SEO works as a snowball effect, so although results take slightly longer than paid campaigns, the long term benefits are astronomical. In our opinion, PPC should primarily be a short term strategy whilst the organic visibility of a website is built. We’re confident that our SEO agency in Yorkshire offers SEO services that provide a strong return on investment.